Over the last three years, I have had the opportunity to work for three sports teams at three different levels. Whether it’s junior hockey, professional hockey, or professional baseball, I enjoy being a digital media specialist in this field. My goal in the world of sports whether I’m reporting, creating digital media content, or planning creative services, there is always one goal in mind — keep the athlete human. As social media has become more popular over the last two decades, only posting life highlights has become a trend. My goal is to keep the media’s attention on the team/brand, but doing it in a positive way. It’s a fun thing to showcase your team leader in home runs eats Easy Mac before every game — something light, fun, and can lead into a new segment if given the chance.